LIMBERRY × Atelier Inspire: Our Scent Bar at "Wiesn, mon amour" in Munich
On 13 August 2026, LIMBERRY, the Munich label that gives Tracht a modern, feminine twist, opened the Wiesn season with "Wiesn, mon amour". Around 60 VIP guests, creators and brand partners gathered for an evening inspired by the new LIMBERRY collection and by the Parisian art de vivre of Le Marais. Atelier Inspire was proud to be one of the five partner brands of the night.
Paris meets Munich
The idea behind the evening was simple and charming: French nonchalance meets Bavarian tradition. Under a striped awning, between clothing rails, flowers and bistro tables, each partner brought its own piece of Paris to Munich:
- WEEKEND Max Mara presented its Pasticcino bags, styled with LIMBERRY Dirndl;
- Champagne Taittinger poured its cuvées at a vintage bar;
- By Terry Paris created the "Wiesn glow" look;
- LOUIS Hotel am Viktualienmarkt welcomed guests as the hotel partner;
- Atelier Inspire brought the scent of the evening.
LIMBERRY completed the scene with its own stations: a Boulangerie with baguettes baked with the LIMBERRY name, Le Marché aux Fleurs, where guests composed their own bouquet, and La Poste, where they wrote love letters that LIMBERRY posted after the event.
Our part: Le Comptoir Olfactif
For the evening, we set up Le Comptoir Olfactif, an open scent bar with fragrance dispensers, amber bottles, blotters and a framed guide inviting guests to compose their own fragrance. Guests dropped in throughout the evening, smelled, compared and created. We composed three exclusive accords for the occasion, each one a chapter of a day turning into night, from Paris to Munich:
- Cœur de Grasse: rose, iris and a soft, powdery heart. A tribute to the South of France and to the origins of our materials.
- La Brasserie: sparkling citrus and aldehydes. The bright, effervescent aperitif moment.
- Les Bavaroises: cedar and sandalwood. The warm, woody Bavarian evening.
The names were chosen together with LIMBERRY: French-sounding, playful, and far from the usual Tracht vocabulary. Each guest chose an accord, refined it with an accent, filled their own bottle and took home a personal fragrance as a souvenir of the evening.
Creators, content and coverage
Among the guests were creators such as Betty Taube, Alexandra Fonsatti, Laura Noltemeyer and Sophia Lüders, together with press and friends of the brand. The evening produced a wave of reels, stories and TikTok videos, and our scent bar appeared in many of them, from close-ups of the blotters to guests filling their bottles.
LIMBERRY then amplified the event on its own channels:
- a dedicated feature in the LIMBERRY Magazine, highlighted on the homepage for two weeks;
- an official press release on 14 August 2026;
- two newsletter features;
- reels, feed posts and stories on Instagram.
Why scent works at brand events
Scent is the sense most closely linked to memory. A fragrance station gives guests something to do with their hands, something to talk about and something to film. Above all, it gives them something to take home, so the brand stays with them long after the evening ends.
Bring Le Comptoir Olfactif to your event
The same format is available for:
- Brand activations, press days and launches, with accords designed around your brand story;
- Conferences and trade fairs, as a stand activation that draws visitors in (see us at BEAUTY FORUM Munich);
- Weddings, with our Mobile Wedding Perfume Bar, Le Comptoir Olfactif;
- Corporate events: see our team building & corporate events page.
A heartfelt thank you to Katharina and the whole LIMBERRY team for their trust, and to our fellow partners for a wonderful evening. Photos: LIMBERRY.
More from our 2026 story: Atelier Inspire in the press · summer at the Olympiapark.