Couple creating their own perfume at an Atelier Inspire workshop in Munich

Atelier Inspire in the Press: Our Founder Story and Summer Coverage

2026 was the year people started writing about us. Here is a selection of the articles and features in which Atelier Inspire, the perfume workshop and perfume bar from Munich, has appeared.

beglaubigt.de: "Signature perfume workshops, inspiration and milestones"

In May 2026, the Munich legal-tech platform beglaubigt.de published a founder story about Atelier Inspire in its blog series on young companies. The article looks behind the scenes of our beginnings:

  • a founding team with very different backgrounds, including one founder from the South of France, close to Grasse;
  • a first encounter with a trained perfumer (a "nose") during a trip to Mexico, which planted the seed;
  • the real spark, which came later and quite simply over a beer;
  • and our advice to other founders: if you have a good idea, start small, test and learn along the way.

Read the full article on beglaubigt.de (in German).

Perfume raw materials from Grasse at an Atelier Inspire workshop

LIMBERRY Magazine: "Wiesn mon amour"

In August 2026, Atelier Inspire was one of the five partner brands of LIMBERRY's Pre-Wiesn event in Munich, alongside WEEKEND Max Mara, Champagne Taittinger, By Terry Paris and the LOUIS Hotel am Viktualienmarkt. LIMBERRY told the story of the evening across its own channels: a dedicated feature in the LIMBERRY Magazine, an official press release on 14 August 2026, two newsletter features, and reels and posts on Instagram. Read our side of the story: LIMBERRY × Atelier Inspire.

What our guests say

The most important reviews are the ones from our guests. Our workshops are rated 5 stars on Google, and travellers regularly describe them on GetYourGuide and Tripadvisor as one of the most memorable things to do in Munich, and as an ideal gift.

Press & partnership enquiries

Journalists, editors, creators and brands are welcome to contact us for interviews, photo material or collaborations, from a mini perfume bar at your press day to a bespoke scent for your event. Write to us via our event request page.

More from our 2026 story: our Perfume Bar in Munich · summer at the Olympiapark · BEAUTY FORUM Munich.

Back to blog

Leave a comment